The
Details
Role
Digital Marketing & Content Lead (Sept 2022 - April 2023)
Skills
Visual Communication
User-Centered Design
Information Hierarchy
Typographic Layout
Deliverable
Print Product Insert – Designed a product guide to go in all orders of CPAP & BIPAP machines for new patients
CHALLENGE
The existing product insert was text-heavy and difficult for patients—especially first-time users of CPAP/BiPAP machines—to navigate. Many felt overwhelmed or confused during setup, leading to frustration and increased support calls.
The challenge was to redesign the insert into a more visual, accessible format that better supported patient needs.
Design Process
Project
Reflections
This project was my first time using Adobe Illustrator, allowing me to expand my visual design skills while creating patient-facing materials. It reinforced the value of clear, empathetic communication in healthcare—translating complex information into an easy, visual format that builds trust and reduces confusion. From a marketing perspective, it showed how strong educational materials can enhance the overall patient experience and reduce friction at key touchpoints.