The
Details
Role
Digital Marketing & Content Lead (Sept 2022 - April 2023)
Skills
Brand Strategy & Visual Identity Design
Style Guide Development
Cross-Functional Collaboration
Project Management
Deliverable & Project Overview
Brand Book – Developed a brand book and style guide to unify the visual identity of four company branches: Reliable Respiratory, Reliable Maternity, Reliable Diabetes Care, and Reliable Urology. The guide established consistent branding across colors, typography, logos, and tone of voice.
CHALLENGE
When I stepped into the role, there was no centralized brand direction—each branch used different visuals, messaging, and styles. As the only marketing-focused team member, I identified the need for a cohesive brand book to bring clarity, consistency, and professionalism to all communications.
THE DESIGN PROCESS
Project
Reflections
This project gave me the opportunity to lead a high-impact initiative from start to finish. As the sole marketing team member, I created a brand book that unified four distinct branches under one cohesive identity. It sharpened my skills in brand strategy, cross-functional collaboration, and visual communication—especially in the healthcare space, where clarity and consistency are essential for building trust.