The
Details
Role
Digital Marketing & Content Lead (Sept 2022 - April 2023)
Skills
Print & Visual Design
Audience-Centered Communication
Healthcare Marketing
Messaging & Content Strategy
Deliverable
Designed print handouts for Reliable Maternity to promote breast pump coverage, lactation support, and educational services. Created materials tailored to both expecting mothers and healthcare providers, with the goal of increasing awareness and referrals through clinics, events, and OB/GYN offices
CHALLENGE
Reliable Maternity needed versatile print materials that could engage two distinct audiences: expecting mothers navigating their insurance benefits, and healthcare practitioners positioned to refer patients.
Existing materials lacked visual appeal and clear messaging, making it difficult to quickly communicate the value of our services in busy office or event settings.
Design Process
Print Handout Comparisons
Project
Reflections
This project highlighted the importance of creating materials that bridge both patient and provider communication. I learned how to tailor content and design to serve dual audiences—delivering empathy and clarity to new parents while meeting the professional expectations of healthcare partners. It deepened my ability to distill complex service offerings into clear, action-oriented print marketing tools that support both education and outreach.