The
Details
Role
Marketing Lead & Sales Associate
Skills
Brand Identity Development
Creative Direction
Web & Print Design
Integrated Marketing Strategy
Deliverable & Project Overview
I’m leading creative efforts to support a full rebrand as the company transitions from fashion to fine jewelry. This includes defining the visual direction through mood boards, updated brand colors and fonts, redesigning the website, and producing print and marketing materials that reflect a more elevated, timeless identity.
IN PROGRESS...
I’m currently working on a rebrand for a boutique jewelry company as it transitions from fashion jewelry to fine jewelry and custom-made pieces. The goal is to elevate the brand while preserving its original spirit—focusing on heirloom-quality materials, personalized design, and refined storytelling. My role includes helping define the new brand design direction through mood boards, updated colors and typography, as well as redesigning the website, creating print materials, and supporting marketing efforts to ensure a cohesive and elevated brand presence across all platforms.
SNEAK PREVIEW:
JNB STYLE
🚫 Branding felt less luxurious and didn’t align with the shift to fine, elevated jewelry
🚫 Fonts, colors, and tone were consistent but felt outdated and lacked refinement
🚫 Minimal storytelling around custom pieces, materials, or craftsmanship
🚫 Disorganized navigation and product display, resulting in a clunky user experience
JACQUELINE NICOLE WALTON
✅ Reflect the elevated, fine jewelry focus through refined visuals and layout
✅ Establish a cohesive brand identity with updated fonts, color palette, and tone
✅ Highlight the custom design process and high-quality materials through storytelling
✅ Improve navigation and overall UX to create a seamless, luxurious shopping experience