The
Details
Timeline
March 2022 (2 days)
April 2022 (2 days)
Skills
Visual Communication
User-Centered Design
Information Hierarchy
Typographic Layout
Project Overview
Created for the course Design is Human, this poster series explored how to communicate dense information in an accessible, visually engaging way. The posters were designed to be displayed across campus and targeted casual viewers in high-traffic areas.
CHALLENGE
Create visually engaging posters that could communicate detailed information to a distracted, fast-moving campus audience—without sacrificing clarity or impact.
HEALTH POSTER
Choose a relevant student wellness issue and present it in a way that feels approachable, visually appealing, and easy to digest. The goal was to offer a quick, actionable solution that students could absorb at a glance.
COURSE POSTER
Include a full, text-heavy course description while making the content feel inviting—not overwhelming. The challenge was to create visual structure and emphasis that would encourage students to stop, read, and ultimately feel motivated to enroll.
Design Process
Project
Reflections
This project taught me to design for viewers who are often distracted and short on time, making every design choice intentional and purposeful. I focused on clear visual hierarchy—using scale, spacing, typography, and color not just for aesthetics but to guide understanding and improve readability.
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Creating two distinct posters highlighted the importance of context: the health poster needed calm simplicity for quick impact, while the course ad poster needed organized dense content to feel approachable. Ultimately, this experience reinforced that effective design is rooted in empathy—anticipating how people engage with information and shaping that experience thoughtfully.